Why “We Recruit Locally” Isn’t Enough in Domiciliary Care Tenders
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🧠 Blog 2 of 7 in our ‘Domiciliary Care Recruitment in Tenders’ Series
📉 Why “We Recruit Locally” Isn’t Enough
Every provider says it. Most mean it. But very few explain it well enough to satisfy a commissioning panel.
If you’re relying on the phrase “We recruit from the local area” — without showing how, why, or with what success — you’re probably leaving marks on the table.
✅ Here’s how to strengthen your narrative:
- 🗺️ Geographical strategy: Explain how your recruitment efforts are aligned with the specific postcodes, towns, or transport routes you serve.
- 📊 Data-led planning: Show how local workforce data, travel-to-work patterns, and historic vacancy levels shape your approach.
- 🗣️ Community links: Reference partnerships with local colleges, job centres, housing associations, or community groups.
- 📈 Past results: Use stats and success stories — “80% of our current workforce live within 5 miles” is far more convincing than generic statements.
Commissioners want to know your plan is rooted in the local labour market. Don’t just say you recruit locally — prove it.
📚 Explore the full 7-part series on Recruitment in Domiciliary Care Tenders:
- 1️⃣ 💬 Why Recruitment Is the Achilles’ Heel of So Many Domiciliary Care Tenders
- 2️⃣ ✅ “We Recruit Locally” Isn’t Enough in Domiciliary Care Tenders
- 3️⃣ 🔁 How to Reduce Turnover in Home Care: What Commissioners Want to See
- 4️⃣ 🗣️ How to Use Staff Voice to Strengthen Your Domiciliary Care Tender
- 5️⃣ 🧭 How to Create a Compelling Recruitment Narrative in Domiciliary Care Tenders
- 6️⃣ 💼 How to Evidence Fair Pay and Career Development in Home Care Tenders
- 7️⃣ 🧠 How to Align Your Workforce Plan with Commissioner Expectations in Home Care Tenders