Why “We Recruit Locally” Isn’t Enough in Domiciliary Care Tenders


🧠 Blog 2 of 7 in our ‘Domiciliary Care Recruitment in Tenders’ Series


📉 Why “We Recruit Locally” Isn’t Enough

Every provider says it. Most mean it. But very few explain it well enough to satisfy a commissioning panel.

If you’re relying on the phrase “We recruit from the local area” — without showing how, why, or with what success — you’re probably leaving marks on the table.


✅ Here’s how to strengthen your narrative:

  • 🗺️ Geographical strategy: Explain how your recruitment efforts are aligned with the specific postcodes, towns, or transport routes you serve.
  • 📊 Data-led planning: Show how local workforce data, travel-to-work patterns, and historic vacancy levels shape your approach.
  • 🗣️ Community links: Reference partnerships with local colleges, job centres, housing associations, or community groups.
  • 📈 Past results: Use stats and success stories — “80% of our current workforce live within 5 miles” is far more convincing than generic statements.

Commissioners want to know your plan is rooted in the local labour market. Don’t just say you recruit locally — prove it.


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Chat on WhatsApp or email Mike.Harrison@impact-guru.co.uk

Updated for Procurement Act 2023 • CQC-aligned • BASE-aligned (where relevant)


📚 Explore the full 7-part series on Recruitment in Domiciliary Care Tenders:


Written by Impact Guru, editorial oversight by Mike Harrison, Founder of Impact Guru Ltd — bringing extensive experience in health and social care tenders, commissioning and strategy.

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