How to Use Staff Voice to Strengthen Your Domiciliary Care Tender

🧠 Blog 4 of 7 in our ‘Domiciliary Care Recruitment in Tenders’ Series


Staff voice isn’t just about engagement — it’s about insight. In home care tenders, referencing staff voice shows that you’re listening, learning, and building your service in partnership with the people who deliver it.


Here’s how to strengthen your tender by using staff voice:

  • 🗣️ Surveys — use regular anonymous staff surveys and include results or quotes in your tender. “92% of our staff feel their work is valued.”
  • 📋 Exit interviews — share what you’ve learned from people leaving the organisation, and what you’ve changed in response.
  • 👥 Staff forums — describe how you involve staff in shaping policies, rotas, or ways of working.

This isn’t just a recruitment or retention tactic — it’s about building a culture of trust. When commissioners see that staff are heard, they feel more confident that people receiving care will be too.


Avoid these pitfalls:

  • 📉 Tokenism — mentioning staff voice without giving examples feels hollow.
  • 🔁 Repeating the same point — don’t just say “we listen to staff” over and over. Show how, when, and what changed.
  • 🚫 Ignoring the tough bits — it’s okay to mention areas where staff raised concerns, as long as you show how you responded.

Genuine staff voice strengthens your bid because it shows you’re self-aware, reflective, and committed to doing better — the exact qualities commissioners want in a provider.


📚 Explore the full 7-part series on Recruitment in Domiciliary Care Tenders:


Written by Mike Harrison, Founder of Impact Guru Ltd — specialists in bid writing, strategy and developing specialist tools to support social care providers to prioritise workflow, win and retain more contracts.

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