How to Evidence Fair Pay and Career Development in Home Care Tenders
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💼 Blog 6 of 7 in our ‘Recruitment in Domiciliary Care Tenders’ Series
Commissioners aren’t just looking at how you recruit — they’re looking at why staff stay.
And that often comes down to pay, recognition, and a real career path. In a sector facing high turnover, showing that your service values and invests in staff can help build confidence in your delivery model.
Here’s how to evidence this clearly in your home care tender:
- 💰 State your rates — are you paying above the minimum wage? Are enhancements offered? Be honest and specific.
- 📈 Show progression — explain how staff can grow into senior roles, specialisms, or training responsibilities.
- 🪜 Provide structure — include or describe a career pathway, such as Care Worker → Senior → Team Leader → Registered Manager.
- 🎓 Highlight investment — show how you support learning (e.g. Care Certificate, Level 3 Diploma, apprenticeships).
This isn’t about making big promises — it’s about showing you’ve created a sustainable, values-based workforce model.
Common pitfalls to avoid:
- 🚫 Vague claims — “we pay fairly” means nothing without detail.
- 🚫 Overpromising development — if most of your team are entry-level, be honest and realistic.
- 🚫 Ignoring parity — if you offer great terms to new staff but little to existing team members, it may backfire.
Instead, build trust by being transparent. Your commitment to pay and progression tells commissioners you understand what it takes to deliver continuity and quality in home care.
📚 Explore the full 7-part series on Recruitment in Domiciliary Care Tenders:
- 1️⃣ 💬 Why Recruitment Is the Achilles’ Heel of So Many Domiciliary Care Tenders
- 2️⃣ ✅ “We Recruit Locally” Isn’t Enough in Domiciliary Care Tenders
- 3️⃣ 🔁 How to Reduce Turnover in Home Care: What Commissioners Want to See
- 4️⃣ 🗣️ How to Use Staff Voice to Strengthen Your Domiciliary Care Tender
- 5️⃣ 🧭 How to Create a Compelling Recruitment Narrative in Domiciliary Care Tenders
- 6️⃣ 💼 How to Evidence Fair Pay and Career Development in Home Care Tenders
- 7️⃣ 🧠 How to Align Your Workforce Plan with Commissioner Expectations in Home Care Tenders