How to Create a Compelling Recruitment Narrative in Domiciliary Care Tenders
👥 Blog 5 of 7 in our ‘Recruitment in Domiciliary Care Tenders’ Series
Your recruitment narrative isn’t just a staffing update — it’s your story of values in action.
In home care tenders, commissioners want to know that you can find, retain, and support the right people — and that those people will deliver safe, consistent care in line with their expectations.
Here’s how to build a compelling recruitment narrative:
- 📌 Be specific — describe your approach to advertising, interviewing, and onboarding in plain terms.
- 🧭 Connect to values — show how your process is rooted in dignity, respect, and person-centred care.
- 📊 Use real data — include your retention rate, average time to hire, or % of staff on permanent contracts.
- 📢 Involve voices — share quotes or feedback from candidates or staff about their recruitment experience.
A clear, confident narrative doesn’t overclaim — it connects the dots between how you recruit and the kind of care you deliver.
What to avoid:
- 🚫 Generic statements — “we recruit safely” or “we value our staff” tells the assessor very little.
- 🚫 Unsubstantiated claims — if you say your process is ‘innovative’, you’ll need to explain how and why.
- 🚫 Mismatch with other sections — your recruitment story should align with what you say about training, supervision, and continuity.
Most importantly, your recruitment narrative should feel realistic and grounded in practice. It should help the commissioner believe in your ability to maintain a high-quality, values-led workforce.
💼 Rapid Support Products (fast turnaround options)
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- 📁 Tender Document Review
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If you’re exploring support for an upcoming tender or framework, request a quick, no-obligation quote. I’ll review your documents and respond with:
- A clear scope of work
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🔁 Prefer Flexible Monthly Support?
If you regularly handle tenders, frameworks or call-offs, a Monthly Bid Support Retainer may be a better fit.
- Guaranteed hours each month (1, 2, 4 or 8 days)
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Chat on WhatsApp or email Mike.Harrison@impact-guru.co.uk
Updated for Procurement Act 2023 • CQC-aligned • BASE-aligned (where relevant)
📚 Explore the full 7-part series on Recruitment in Domiciliary Care Tenders:
- 1️⃣ 💬 Why Recruitment Is the Achilles’ Heel of So Many Domiciliary Care Tenders
- 2️⃣ ✅ “We Recruit Locally” Isn’t Enough in Domiciliary Care Tenders
- 3️⃣ 🔁 How to Reduce Turnover in Home Care: What Commissioners Want to See
- 4️⃣ 🗣️ How to Use Staff Voice to Strengthen Your Domiciliary Care Tender
- 5️⃣ 🧭 How to Create a Compelling Recruitment Narrative in Domiciliary Care Tenders
- 6️⃣ 💼 How to Evidence Fair Pay and Career Development in Home Care Tenders
- 7️⃣ 🧠 How to Align Your Workforce Plan with Commissioner Expectations in Home Care Tenders