Why Commissioners Reject Home Care Bids (Even from Good Providers)

🧠 Blog 4 of 7 in our ‘Bid Writing for Domiciliary Care Providers’ Series


It’s not always the weakest provider who loses — it’s the one who didn’t explain themselves well enough. Commissioners aren’t judging your day-to-day work — they’re scoring your ability to communicate it.


Here are some reasons commissioners reject home care bids, even from great providers:

  • 🧩 Missing the brief — straying from the question or omitting key points they asked for.
  • 📉 No outcomes focus — failing to show measurable progress, results, or impact.
  • 📄 Generic answers — copy-paste responses that don’t reflect the specific service or local context.
  • 🛑 Lack of reassurance — not covering risk, safeguarding, complaints, or CQC readiness clearly.
  • 📊 Weak evidence — no data, no quotes, no examples, no results.

How to strengthen your bid:

  • ✅ Read the question carefully and cover every element.
  • ✅ Use evidence of impact — outcomes, KPIs, service user feedback.
  • ✅ Show local relevance — tailor your answer to this council, this service model, this geography.

Even if you’re doing brilliant work, a bid that fails to address commissioner concerns won’t get through. Make it easy for them to say yes.


🧠 Explore our 7-part series on Bid Writing for Domiciliary Care Providers:
Each blog is designed to help you improve your home care tenders — from avoiding common pitfalls to answering complex questions with confidence.


Written by Mike Harrison, Founder of Impact Guru Ltd — specialists in bid writing and strategy for social care providers

Visit impact-guru.co.uk to browse downloadable strategies, method statements, or get in touch about tender support.

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