How to Write Winning Home Care Bids Without Overclaiming
🧠 Blog 2 of 7 in our ‘Bid Writing for Domiciliary Care Providers’ Series
Commissioners don’t expect perfection — they expect realism. Many home care providers fall into the trap of overclaiming in bids, assuming that bold promises will score higher. In truth, the opposite is often true.
So why do providers overclaim in the first place?
Sometimes it's fear of losing out. Sometimes it’s the belief that everyone else is stretching the truth. And sometimes it’s just lack of confidence in what makes your service genuinely strong.
But overpromising is a fast way to lose credibility — especially in domiciliary care, where commissioners know how hard frontline delivery really is.
What should you do instead?
- 🧾 Use real evidence — back up your statements with inspection outcomes, client feedback, or specific examples.
- 🛠 Talk about improvement — it’s OK to acknowledge where you’ve made changes or are developing new systems.
- 👂 Reflect real-world limitations — such as recruitment challenges, care continuity pressures, or reablement capacity.
- 📈 Focus on progress and outcomes — not sweeping claims of excellence.
Commissioners want honesty. If you acknowledge risk, explain mitigations, and show a clear plan for continuous improvement — you’re far more likely to score highly.
In short: grounded confidence beats empty confidence, every time.
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🚀 Ready to Win Your Next Bid?
Chat on WhatsApp or email Mike.Harrison@impact-guru.co.uk
Updated for Procurement Act 2023 • CQC-aligned • BASE-aligned (where relevant)
🧠 Explore our 7-part series on Bid Writing for Domiciliary Care Providers:
Each blog is designed to help you improve your home care tenders — from avoiding common pitfalls to answering complex questions with confidence.
- 1️⃣ 💡 Why You Need a Bid Writer Who Understands Domiciliary Care
- 2️⃣ 🖋️ How to Write Winning Home Care Bids (Without Overclaiming)
- 3️⃣ ❌ Avoid These Common Mistakes in Home Care Tender Responses
- 4️⃣ 🚫 Why Commissioners Reject Home Care Bids (Even from Good Providers)
- 5️⃣ 🧠 The Most Important Section in Your Tender (And It’s Not What You Think)
- 6️⃣ 🌟 How to Showcase Your Domiciliary Care Service (Without Overclaiming)
- 7️⃣ ✅ How to Answer Home Care Tender Questions with Confidence (Even When They’re Complex)