Avoid These Common Mistakes in Home Care Tender Responses

🧠 Blog 3 of 7 in our ‘Bid Writing for Domiciliary Care Providers’ Series


Even strong home care providers lose marks because of common, avoidable errors. Writing a great domiciliary care tender isn’t just about what you do — it’s about how clearly, confidently and specifically you explain it.


Here are 5 common bid writing mistakes we see — and how to avoid them:

  • 🔁 Repeating generic phrases — e.g. “person-centred care” or “robust quality assurance” without examples or context.
  • 📉 Focusing on tasks, not outcomes — describing what you do without showing the results it achieves.
  • 📄 Using unstructured text — long, dense paragraphs with no headings, bullets or flow.
  • 💬 Leaving out service user voice — not showing how you incorporate feedback or co-design.
  • Failing to answer the actual question — or splitting content across multiple answers, diluting your message.

How to fix it:

  • ✅ Use structured, signposted responses with clear evidence.
  • ✅ Prioritise outcomes, voice, and real-life examples.
  • ✅ Write like you're explaining your service to someone who has never met you before — because you are.

Avoiding these pitfalls won’t just protect your score — it could push you ahead of stronger competitors who’ve been complacent.


🧠 Explore our 7-part series on Bid Writing for Domiciliary Care Providers:
Each blog is designed to help you improve your home care tenders — from avoiding common pitfalls to answering complex questions with confidence.


Written by Mike Harrison, Founder of Impact Guru Ltd — specialists in bid writing and strategy for social care providers

Visit impact-guru.co.uk to browse downloadable strategies, method statements, or get in touch about tender support.

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