How to Showcase Your Domiciliary Care Service (Without Overclaiming)
🧠 Blog 6 of 7 in our ‘Bid Writing for Domiciliary Care Providers’ Series
Commissioners want to feel confident you’ll deliver — not suspicious that you’re overpromising. Many providers fall into the trap of overclaiming in bids, especially when they’re under pressure to stand out. But this can backfire.
Here’s how to present your service with impact — without overclaiming:
- 🎯 Be specific — avoid vague claims like “we always go above and beyond.” Give examples of what that looks like.
- 📊 Use data — if 92% of service users say they feel involved in care planning, say so. Evidence builds credibility.
- 👂 Quote lived experience — brief testimonials from service users or families can carry more weight than corporate jargon.
Your aim is to sound confident but grounded. The right tone can turn your service strengths into trust signals for the evaluation panel.
Try these instead of overclaiming:
- ✅ “We routinely support individuals with…”
- ✅ “In our most recent audit, we achieved…”
- ✅ “A recent service user told us…”
Watch out for: phrases like “unparalleled,” “always,” or “best in class.” These can come across as unsubstantiated or arrogant — especially without evidence.
Honest, well-evidenced strengths are far more persuasive than unrealistic ones.
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Updated for Procurement Act 2023 • CQC-aligned • BASE-aligned (where relevant)
🧠 Explore our 7-part series on Bid Writing for Domiciliary Care Providers:
Each blog is designed to help you improve your home care tenders — from avoiding common pitfalls to answering complex questions with confidence.
- 1️⃣ 💡 Why You Need a Bid Writer Who Understands Domiciliary Care
- 2️⃣ 🖋️ How to Write Winning Home Care Bids (Without Overclaiming)
- 3️⃣ ❌ Avoid These Common Mistakes in Home Care Tender Responses
- 4️⃣ 🚫 Why Commissioners Reject Home Care Bids (Even from Good Providers)
- 5️⃣ 🧠 The Most Important Section in Your Tender (And It’s Not What You Think)
- 6️⃣ 🌟 How to Showcase Your Domiciliary Care Service (Without Overclaiming)
- 7️⃣ ✅ How to Answer Home Care Tender Questions with Confidence (Even When They’re Complex)