Why Co-Production Matters in Social Care


πŸ“˜ Blog 1 of 7 in our Co-Production & Engagement Series
Why Co-Production Matters in Social Care

Links to all 7 blogs in this series are at the bottom of this post.


🀝 Co-Production = Voice, Choice, and Partnership

In social care, co-production is not a buzzword β€” it’s about ensuring that the voices of people with lived experience directly shape services. True engagement goes beyond consultation: it means designing, delivering, and reviewing services together with people supported, families, and communities.

Commissioners and the CQC increasingly expect co-production evidence in method statements, strategies, and inspections. It’s linked to outcomes, human rights, and quality β€” and services that can demonstrate it often score higher in tenders and perform better in ratings.


πŸ”‘ What Commissioners Expect

Commissioners want providers to evidence how co-production and engagement lead to better outcomes and stronger services. High-scoring responses typically include:

  • Service design β€” examples of people with lived experience shaping new services or pilots.
  • Ongoing involvement β€” how service users and families are engaged in policy reviews, training design, or recruitment panels.
  • Diverse voices β€” inclusion of people from different backgrounds, communication needs, and communities.
  • Feedback loop β€” β€œYou said, we did” reporting that shows learning and change.

For example, in a learning disability tender, commissioners expect to see how families and advocates shape PBS plans. In a domiciliary care bid, it might be service users co-designing rotas or digital tools for care planning.


πŸ‘οΈ What Inspectors Look For

The CQC places co-production under the Well-Led and Responsive domains. Inspectors look for evidence that providers are not just talking about engagement but embedding it:

  • Structured involvement β€” advisory groups, service user forums, or co-production boards.
  • Representation β€” service users on interview panels, governance meetings, or strategy workshops.
  • Impact β€” evidence of changes made because of lived-experience feedback.
  • Accessibility β€” materials and forums adapted for communication, culture, and capacity.

🧭 Core Elements of Co-Production

  • Equal partnership β€” treating lived experience as expertise.
  • Capacity-building β€” training and supporting people to contribute meaningfully.
  • Diverse engagement β€” reaching seldom-heard groups (e.g., people with profound disabilities, carers, minority communities).
  • Feedback culture β€” visible processes that show input is acted on.
  • Governance β€” co-production reported to the board and linked to QA cycles.

Many providers embed this through a bid strategy process, ensuring their engagement evidence is captured, structured, and ready for tenders.


⚠️ Risks of Weak Co-Production

  • Tokenism β€” consultation without influence undermines trust.
  • Exclusion β€” not adapting processes excludes people with communication or cultural needs.
  • Lack of evidence β€” engagement not recorded or reported can’t be evidenced in tenders or inspections.

These risks weaken both trust and competitive standing. Strong, documented co-production creates credibility with commissioners, inspectors, and communities.


πŸ’‘ Practical Example

Scenario: A supported living provider redesigns shift patterns after feedback that late-night changes caused anxiety for people with autism.

  • Engage: Service user forum raises the issue; advocates support communication.
  • Co-design: Service users, families, and staff work together to trial new fixed-shift patterns.
  • Implement: Pilot introduced; feedback gathered after 4 weeks.
  • Report: β€œYou said, we did” update shows reduced incidents and better sleep patterns.

In a tender, this would evidence both engagement and outcomes β€” strengthening the bid.


🧰 Getting Tender-Ready

  1. Document engagement structures (forums, surveys, panels).
  2. Record examples where co-production changed practice.
  3. Show diverse involvement, including seldom-heard voices.
  4. Map impact to outcomes (e.g., reduced incidents, improved satisfaction).
  5. Align evidence with method statements and strategies.

πŸ“š Catch up on the full Co-Production & Engagement Series:

  1. πŸ“˜ Why Co-Production Matters in Social Care
  2. 🧭 Principles of Co-Production: From Tokenism to True Partnership
  3. πŸ‘₯ Involving Families and Carers in Service Design
  4. πŸ›οΈ Co-Production in Governance and Quality Assurance
  5. 🌍 Building Engagement Pathways for Under-Represented Voices
  6. πŸ’‘ Case Studies: Co-Production That Changed Services
  7. πŸ“„ Evidencing Co-Production in Tenders and Inspections

Written by Mike Harrison, Founder of Impact Guru Ltd β€” specialists in bid writing and strategy for social care providers

Visit impact-guru.co.ukΒ to browse downloadable strategies, method statements, or get in touch about tender support.

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