Principles of Co-Production: From Tokenism to True Partnership


πŸ“˜ Blog 2 of 7 in our Co-Production & Engagement Series
Principles of Co-Production: From Tokenism to True Partnership

Links to all 7 blogs in this series are at the bottom of this post.


🧩 What Do We Mean by Co-Production?

Co-production means working in equal partnership with people who use services, their families, and communities to design, deliver, and evaluate care. It is not consultation, focus groups, or feedback forms β€” it is about sharing power and decision-making so that people influence outcomes directly.

Commissioners increasingly see co-production as a test of culture: do providers value lived experience as much as professional expertise? For the learning disability sector, for example, this often means enabling people with lived experience to co-design care pathways, training, and governance structures.


πŸ”‘ Core Principles of Genuine Co-Production

The Social Care Institute for Excellence (SCIE) highlights four pillars of authentic co-production:

  • Equality β€” lived experience has equal weight to professional expertise.
  • Diversity β€” involving a wide range of voices, including those often excluded.
  • Accessibility β€” information, meetings, and decision-making are inclusive and understandable.
  • Reciprocity β€” people are valued and rewarded for their contributions, not treated as unpaid advisors.

Embedding these principles shows commissioners and the CQC that co-production is more than a buzzword β€” it is a working practice.


⚠️ Avoiding Tokenism

Tokenism occurs when providers involve people superficially without sharing real influence. Examples include:

  • Inviting one β€œservice user representative” onto a board but not listening to them.
  • Running a survey and calling it co-production without follow-up action.
  • Only involving families after key decisions have already been made.

Commissioners see through this quickly. Stronger bids show how engagement shapes real change β€” whether that’s redesigning rotas, co-authoring policies, or contributing to recruitment panels.


πŸ’‘ Practical Example (Domiciliary Care)

Scenario: A domiciliary care provider wants to improve scheduling.

  • ❌ Weak response: β€œWe asked service users for feedback on call times.”
  • βœ… Stronger response: β€œWe co-designed a new scheduling system with service users and families, piloted it with 12 households, and adopted their recommendations. Satisfaction scores rose from 65% ➜ 91%.”

The second approach demonstrates influence and measurable outcomes β€” what commissioners and inspectors value most.


🧰 Getting Tender-Ready

  • Show how you apply SCIE’s four principles in daily practice.
  • Include examples of service changes directly shaped by co-production.
  • Record outcomes (e.g., satisfaction, reduced complaints, improved continuity).
  • Integrate co-production evidence into method statements and strategies.
  • Test your narratives through bid strategy training and polish with proofreading.

πŸ“š Catch up on the full Co-Production & Engagement Series:

  1. πŸ“˜ Why Co-Production Matters in Social Care
  2. 🧭 Principles of Co-Production: From Tokenism to True Partnership
  3. πŸ‘₯ Involving Families and Carers in Service Design
  4. πŸ›οΈ Co-Production in Governance and Quality Assurance
  5. 🌍 Building Engagement Pathways for Under-Represented Voices
  6. πŸ’‘ Case Studies: Co-Production That Changed Services
  7. πŸ“„ Evidencing Co-Production in Tenders and Inspections

Written by Mike Harrison, Founder of Impact Guru Ltd β€” specialists in bid writing and strategy for social care providers

Visit impact-guru.co.ukΒ to browse downloadable strategies, method statements, or get in touch about tender support.

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