How to Tailor Domiciliary Care Tenders to Your Local Context

August 4, 2025

🧠 Blog 3 of 7 in our Domiciliary Care Bid Writing Series

This series is designed to help providers strengthen their domiciliary care tender responses, from structuring answers to demonstrating impact. Whether you’re new to tenders or looking to improve your scores, each post offers practical advice tailored to the home care sector. If you’re preparing a live submission, our domiciliary care bid writer service can help refine responses and evidence local strengths more effectively.

Many providers approach tenders with a generic service description — but when it comes to domiciliary care bids, that’s a big mistake. Commissioners are increasingly asking: “How well do you know our area and our priorities?” If your answer sounds like it could apply anywhere, you’re unlikely to score well.

📍 Start With the Needs of the Local Population

Use local data (Joint Strategic Needs Assessments, Public Health England profiles, or local authority plans) to show you understand:

Demographic trends (e.g. ageing population, levels of disability, rural isolation)
Challenges such as hospital discharge delays or carer shortages
Local authority strategies and values — quote them if possible

Example: “In line with the Council’s Ageing Well Strategy (2024), our service will…”.

🏠 Evidence Local Infrastructure and Partnerships

Show how your service fits into and strengthens the local ecosystem. Examples include:

Existing community partnerships (e.g. GPs, VCSE groups, housing associations)
Local recruitment pipelines — colleges, return-to-care campaigns
Knowledge of geography: how you plan to cover urban vs rural areas

Demonstrate that you're not just a provider in the area, but of the area. If you’re unsure how to frame these examples, a specialist domiciliary care bid writer can help draw out the evidence commissioners want to see.

📈 Highlight Track Record and Outcomes in Similar Settings

If you’ve delivered contracts in similar communities, this is your chance to shine:

Include outcomes or KPIs you've met
Quote compliments or inspection findings from nearby services
Reference staff retention in specific geographic patches

This helps you position yourself as low-risk and high-impact — a provider who already understands the lay of the land.

✏️ Avoid Generic Cut-and-Paste Text

Avoid phrases like “we deliver high-quality person-centred care” unless you immediately anchor them to local realities. Instead, say:

“We support 87 people across Redbridge and Ilford with outcomes-focused domiciliary care, with a 96% satisfaction rate and weekly MDT involvement.”

That’s specific, place-based, and shows results.

🧭 Final Tip: Use Maps or Area Descriptions (If Allowed)

Visual references to your geographical reach or patch-specific teams can be very effective — even just describing your branch structure or out-of-hours team geography.

It’s all about showing commissioners: “We’re already here, we’re embedded, and we’re ready to deliver.”

And before submission, don’t forget the final polish. Our tender proofreading service ensures your local case is presented with maximum clarity and impact.

Read the full 7-part series here: