How to Show Cultural and Identity Awareness in Person-Centred Care

August 6, 2025

🧕 Blog 1 of 7 in the series.

Browse all 7 blogs using the numbered links at the bottom of each post.

🌍 Commissioners expect learning disability services to demonstrate cultural competence — not as a bolt-on, but as a fundamental part of person-centred care. If you’d like support framing this convincingly for tenders, our learning disability bid writer service and domiciliary care bid writer support can help you translate real practice into scoring, evidence-led answers.

Whether your service is based in a rural village or an urban hub like Birmingham or London, the people you support will have different:

Religious beliefs and customs
Language preferences and communication styles
Gender identities and sexual orientations
Dietary needs shaped by culture or faith
Experiences of racism, discrimination, or marginalisation

If your tender response overlooks this — or treats it as an afterthought — you risk appearing out of touch. But if you can show cultural understanding woven into your practice, you demonstrate emotional intelligence, community connection, and care that truly adapts to each person.

🧩 How to Show It in a Tender Response

Commissioners will be looking for practical, embedded approaches — not vague statements like "we treat everyone equally." For home care providers, that means aligning examples with the realities of care delivered in people’s own homes; our home care bid writer service often helps providers sharpen these examples so they’re specific, localised, and easy to score.

Instead, consider including examples such as:

Staff training on unconscious bias, cultural awareness, and LGBTQ+ inclusion
Working with families and advocates to understand cultural values that shape decisions
Offering prayer space, gender-specific support workers, or food that meets religious dietary rules
Recruiting staff who reflect the communities you serve
Using interpreters or Easy Read tools tailored to language and literacy needs

These examples provide real evidence that your service is inclusive in design and delivery — and help commissioners feel confident you can meet diverse needs.

🔍 Why This Strengthens Your Tender

Demonstrating cultural competence is more than ticking a box — it shows:

You understand your local population
You’re committed to equity and human rights
You can adapt flexibly to individual needs

This can boost your scores under both Quality and Social Value criteria. In some frameworks, it may also meet requirements under Equality Act 2010 compliance or Public Sector Equality Duty (PSED).

💬 Final Thought

Embedding cultural identity and inclusion into your service isn’t just the right thing to do — it’s a strategic advantage in tendering. Make it real. Make it specific. And make sure commissioners can feel it in your words. If you’ve drafted sections already, a targeted review by our bid proofreading service for social care providers can tighten language, align to scoring guidance, and lift clarity.

Explore all 7 blogs in this series on cultural and identity needs in person-centred care: