Using Case Studies in Learning Disability Tenders: What to Include

🧠 This blog is blog 5 of our 7-part series on learning disability tender writing — helping social care providers strengthen their responses and stand out to commissioners.

Browse all 7 blogs using the numbered links at the bottom of this post.


Case studies in tender responses are often wasted — generic, vague, or too focused on the service instead of the person. But when done right, they’re one of the most powerful ways to build trust with commissioners. A bid writer for learning disability services can help you identify the right examples and frame them for maximum impact.


📌 What makes a strong case study?

A good case study should:

  • Describe a real person with learning disabilities (anonymised)
  • Explain their background and needs
  • Detail the personalised support they received
  • Show the outcome or difference made

It’s not about showcasing your service. It’s about showing how you improved someone’s life — and how that aligns with the commissioner’s priorities.


🔍 Keep it focused and outcome-driven

Commissioners don’t want a life story. They want to know:

  • What was the issue?
  • What did you do?
  • What changed as a result?

Use this simple structure to keep your case study on track — and make sure every example is relevant to the question you’re answering. A learning disability bid writer can help shape this content while making sure it remains authentic and tailored to the bid.


🎯 Align with the service model

If your case study is about someone with autism, show how staff used autism-specific training or strategies. If it’s about behaviours that challenge, show how PBS was used proactively.

This shows you deliver tailored care — not just generalised support.


💬 Use real voices where possible

Including quotes (from the person, a family member, or a professional) can humanise your response and provide evidence of impact. For example:

"I’ve never seen my son so independent — he’s doing things we never thought possible." – Parent

This adds authenticity and emotion that commissioners will remember.


✍️ Where to include them

You can include case studies as:

  • Standalone examples under relevant answers
  • Boxed sections or sidebars if allowed
  • Annexes if permitted by the tender format

Always check word limits and don’t let a case study dominate your answer — use it to enhance, not replace, your core content. Our bid proofreading service for social care providers can help refine case studies for clarity, tone, and structure before submission.


🧠 7-Part Blog Series: Learning Disability Bid Writing

This focused blog series explores what commissioners expect in learning disability tenders — and how to present your service clearly, confidently, and competitively.

  1. 📌 What Commissioners Expect in Learning Disability Tender Responses
  2. 🧍 How to Evidence Person-Centred Planning in Learning Disability Tenders
  3. 🎯 How to Demonstrate Outcomes in Learning Disability Tender Responses
  4. 👥 How to Show Staff Skills and Values in Learning Disability Tenders
  5. 📖 Using Case Studies in Learning Disability Tenders: What to Include
  6. 🧩 How to Show Person-Centred Support in Learning Disability Bids
  7. 📈 Using Outcomes Data to Strengthen Learning Disability Tenders

Written by Mike Harrison, Founder of Impact Guru Ltd — specialists in bid writing and strategy for social care providers

Visit impact-guru.co.uk to browse downloadable strategies, method statements, or get in touch about tender support.

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