You’re Not Just Delivering a Service — You’re Telling a Story

Social care providers often focus their tender responses on policies, processes, and outcomes. That makes sense — commissioners need to see that you’re safe, compliant and effective.

But facts alone don’t win tenders. It’s the human story behind those facts that makes commissioners stop and take notice.

✅ A training programme is great. But what matters is how it changed someone’s practice.

✅ A policy is important. But what matters is how it empowered someone to act safely in a real situation.

✅ An outcome framework is valuable. But what matters is how it helped someone live more independently or reconnected with their community.


💡 You’re not just delivering a service — you’re telling a story.

And that story should be full of:

  • People — who they are, what matters to them, and how your service supports them
  • Purpose — what you’re trying to achieve and why it matters
  • Progress — how you measure success, not in systems but in lives changed

Commissioners read hundreds of tenders that all look the same. What they rarely get is a response that reads like it was written by someone who actually works with people, understands their needs, and knows what good support looks and feels like.


✍️ Ask yourself...

Could someone reading your tender see the person in the process?

Would they understand what your team values — not just what they do?

Have you shown, not just told?

Because in social care, the services that win aren’t just technically correct — they’re emotionally compelling. They feel real. They make the evaluator pause and say, “Yes. This is what we want in our area.”

That’s the power of story — and it’s your secret advantage in any bid.


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Chat on WhatsApp or email Mike.Harrison@impact-guru.co.uk

Updated for Procurement Act 2023 • CQC-aligned • BASE-aligned (where relevant)


Written by Impact Guru, editorial oversight by Mike Harrison, Founder of Impact Guru Ltd — bringing extensive experience in health and social care tenders, commissioning and strategy.

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