Would Your Frontline Staff Recognise Themselves in Your Bid?

Let’s imagine your frontline care staff were handed your last tender submission.

Would they say:

  • “Yes — that’s exactly how we support people.”
  • Or, “This sounds nothing like what we actually do.”

It might sound obvious, but the best tenders reflect your real service. Not an idealised, policy-heavy, jargon-filled version of it.


🧍 Why This Disconnect Happens

Tender writing often lives in a different world from service delivery:

  • Senior staff write it, frontline staff don’t see it
  • Corporate language replaces everyday actions
  • We write what sounds impressive, not what’s real

The risk? You promise things that don’t align with reality. That’s how tenders unravel.


🔍 Commissioners Notice Inconsistencies

They’ll spot it when your “comprehensive training programme” isn’t backed up by clear detail.

They’ll question the claim of “daily outcome tracking” if no system or process is explained.

And they’ll see through phrases like “robust governance” if there’s no lived example.

Remember, commissioners aren’t just looking for ambition. They want to see evidence, culture, and authenticity.


✅ How to Reconnect with Reality

  • Speak to your staff. Ask: “What do we do well that you’d want commissioners to know?”
  • Include real examples. “One support worker noticed a tenant’s sleep pattern was changing…”
  • Cut the buzzwords. If it sounds like a brochure, start again.
  • Use the word “we.” It’s a small shift that creates a more honest, team-based tone.

🧠 This Isn’t Just About Style

This is about credibility. If your staff wouldn’t recognise the service in your bid, why should commissioners?

Writing tenders that reflect real practice is harder — but it’s also what wins.


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🚀 Need a Bid Writing Quote?

If you’re exploring support for an upcoming tender or framework, request a quick, no-obligation quote. I’ll review your documents and respond with:

  • A clear scope of work
  • Estimated days required
  • A fixed fee quote
  • Any risks, considerations or quick wins
📄 Request a Bid Writing Quote →

🔁 Prefer Flexible Monthly Support?

If you regularly handle tenders, frameworks or call-offs, a Monthly Bid Support Retainer may be a better fit.

  • Guaranteed hours each month (1, 2, 4 or 8 days)
  • Discounted day rates vs ad-hoc consultancy
  • Use time flexibly across bids, triage, library updates, renewals
  • One-month rollover (fair-use rules applied)
  • Cancel anytime before next billing date
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🚀 Ready to Win Your Next Bid?

Chat on WhatsApp or email Mike.Harrison@impact-guru.co.uk

Updated for Procurement Act 2023 • CQC-aligned • BASE-aligned (where relevant)


Written by Impact Guru, editorial oversight by Mike Harrison, Founder of Impact Guru Ltd — bringing extensive experience in health and social care tenders, commissioning and strategy.

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