Why Specific Examples Win More Marks in Tender Responses

Why Specific Examples Win More Marks in Tender Responses


When you’re writing a tender response, especially in social care, commissioners aren’t just looking for promises. They’re looking for evidence that you can actually deliver what you say.

That’s where specific examples make a huge difference. They turn general claims into tangible proof — and help your answers stand out from competitors.


✅ Why Commissioners Value Specific Examples

Evaluation panels often read dozens of very similar submissions. Phrases like “we deliver person-centred care” or “we are committed to safeguarding” appear in almost every bid.

What makes one bid stand out? Real examples that demonstrate how you’ve successfully provided these services before — with clear outcomes and lessons learned.

Commissioners want to know:

  • What you’ve done in practice
  • What difference it made
  • How it aligns to their priorities

Specific examples build trust, show competence, and give evaluators confidence in your service.


🔍 What Makes a Good Example?

  • Relevant — Directly linked to the question or specification
  • Recent — Ideally within the past 12–24 months
  • Detailed — Outline the challenge, your actions, and the result
  • Outcomes-focused — Demonstrate impact, not just activity
  • Confidentiality-compliant — No identifying details without consent

📄 How to Present Examples in Tender Responses

Examples work best when integrated naturally into your answer, like this:

  • “For example, in June 2024 we supported a service user with complex needs through our XYZ process…”
  • “We evidenced this in our recent CQC inspection (Good, November 2023) where our safeguarding processes were praised for…”
  • “Our reablement outcomes show 82% of people achieved improved independence in 2023.”

Avoid vague statements. Instead, walk the evaluator through the example step-by-step, showing the impact.


📥 Support for Stronger Tender Responses

At Impact Guru Ltd, we help social care providers strengthen their bids through consultancy, training, and ready-made method statements aligned with CQC and commissioning expectations.

👉 Learn more about our Bid Strategy & Training Support


Written by Mike Harrison, Founder of Impact Guru Ltd — specialists in bid writing and strategy for social care providers


Visit impact-guru.co.uk to browse strategies, method statements, or get in touch about tender support.

Written by Mike Harrison, Founder of Impact Guru Ltd — specialists in bid writing, strategy and developing specialist tools to support social care providers to prioritise workflow, win and retain more contracts.

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