The Top 5 Bid Writing Mistakes Social Care Providers Make
Share
1. Repeating What’s in the Specification
One of the most common mistakes is copying back the spec or repeating phrases like “we meet all requirements.” This doesn’t tell evaluators how you’ll actually deliver the service.
Tip: Focus on the “how” — describe your delivery model, processes, and impact in real terms.
2. Lack of Evidence
Saying your service is high quality or person-centred isn’t enough — you need evidence.
Tip: Use data, outcomes, inspection feedback, or anonymised case examples to prove your claims.
3. No Local Context
Commissioners want to know how well you understand the local population and priorities. A bid that could be sent anywhere will score poorly.
Tip: Refer to local JSNA data, strategic plans, demographics, and partnership links.
4. Vague or Overused Language
Phrases like “person-centred,” “outcomes-focused,” or “strength-based” need to be backed up with detail. Otherwise, they become empty buzzwords.
Tip: Show what these principles look like in action — walk evaluators through your process.
5. Poor Formatting and Word Count Misuse
It’s not just what you say — it’s how clearly you present it. Walls of text or off-topic waffle can cost you marks.
Tip: Use clear headings, bullet points, and short paragraphs. Stick to the question and use the word count wisely.
How We Can Help
At Impact Guru Ltd, we write and review tenders for social care providers across the UK — including supported living, domiciliary care, residential, and advocacy services.
Need help? Explore our downloadable method statements or get in touch about tailored bid support.
Written by Mike Harrison, Founder of Impact Guru Ltd — specialists in bid writing and strategy for social care providers
Visit impact-guru.co.uk to browse strategies, templates, or get in touch about your next bid.