The Tender That Gave Me Goosebumps (And Why That’s a Sign You’ll Score Well)
Sometimes I read a tender response and I pause. Not because something is missing — but because something is deeply present. I’ve just read a story or a sentence that gives me goosebumps. That rare moment where the words on the page connect with something much deeper: purpose, people, and pride.
Tender writing is often treated like a technical exercise — follow the question, reference a policy, include a process. But the bids that truly stand out do something more. They make people feel.
💡 Why Emotional Connection Matters
- It cuts through the noise. Evaluators read hundreds of similar answers. A response that sparks real feeling is remembered — and often scored more generously.
- It humanises your service. When you describe the lived experience of someone you’ve supported, you bring your service to life.
- It shows culture, not just compliance. Tender panels want to know what kind of provider you are — not just what you do, but how you do it.
✨ How to Write for Impact (Not Just Information)
Think about the moments you’re proud of. The times your team went above and beyond. Then:
- Use storytelling: Share a brief, anonymised case study with heart and outcome.
- Include real voices: A line from a service user or family member carries weight.
- Connect to values: Show how your team’s values translate into action.
❌ Don’t Overdo It
Emotion works best when it’s authentic. Overly dramatic or flowery language can backfire. Aim for honesty, clarity, and humanity — that’s the winning balance.
📌 Final Thought
You can be factual and still be moving. You can be structured and still be human. The best tenders make space for both — and that’s what sets them apart.
💼 Rapid Support Products (fast turnaround options)
- ⚡ 48-Hour Tender Triage
- 🆘 Bid Rescue Session – 60 minutes
- ✍️ Score Booster – Tender Answer Rewrite
- 🧩 Tender Answer Blueprint
- 📝 Tender Proofreading & Light Editing
- 🔍 Pre-Tender Readiness Audit
- 📁 Tender Document Review
🚀 Need a Bid Writing Quote?
If you’re exploring support for an upcoming tender or framework, request a quick, no-obligation quote. I’ll review your documents and respond with:
- A clear scope of work
- Estimated days required
- A fixed fee quote
- Any risks, considerations or quick wins
🔁 Prefer Flexible Monthly Support?
If you regularly handle tenders, frameworks or call-offs, a Monthly Bid Support Retainer may be a better fit.
- Guaranteed hours each month (1, 2, 4 or 8 days)
- Discounted day rates vs ad-hoc consultancy
- Use time flexibly across bids, triage, library updates, renewals
- One-month rollover (fair-use rules applied)
- Cancel anytime before next billing date
🚀 Ready to Win Your Next Bid?
Chat on WhatsApp or email Mike.Harrison@impact-guru.co.uk
Updated for Procurement Act 2023 • CQC-aligned • BASE-aligned (where relevant)