The One Word That’s Weakening Your Tender (And You Don’t Even Know It)

July 25, 2025

Your tender might be structured, polished, even jargon-free — but there’s one small word that could be draining all its impact.

“Let”

💬 How One Word Reveals a Lot

We see it everywhere in social care bids:

“We let people choose their activities.”
“Staff let individuals make decisions.”
“We let service users have a say in their support.”

It sounds reasonable. But read it again: it implies permission rather than partnership. You’re still in control. They’re only included if you allow it.

🔄 Flip the Dynamic

Try replacing “let” with words that centre the person’s rights and agency:

“People choose their activities.”
“Each person is supported to make their own decisions.”
“We co-design support with the individual from day one.”

Now you’re not just allowing — you’re enabling, supporting, empowering.

🎯 Why It Matters to Commissioners

This isn’t just semantics. Commissioners read your tender with safeguarding, empowerment, and dignity in mind. Words like “let” suggest outdated power dynamics — even if your practice is strong.

In a tender, your language is your evidence.

🛠 Other Words That Weaken Impact

Watch for:

“Try to…” (uncertain)
“Aim to…” (non-committal)
“Hope to…” (wishful)

Replace them with concrete, active language: “We do,” “We provide,” “We deliver.”

📌 Final Thought

Commissioners are trained to read between the lines. Every word tells them something about your values and your culture. Make sure you’re saying what you mean — and meaning what you say.

Written by Mike Harrison, Founder of Impact Guru Ltd — specialists in bid writing and strategy for social care providers