The One Word That’s Weakening Your Tender (And You Don’t Even Know It)
Your tender might be structured, polished, even jargon-free — but there’s one small word that could be draining all its impact.
“Let”
💬 How One Word Reveals a Lot
We see it everywhere in social care bids:
- “We let people choose their activities.”
- “Staff let individuals make decisions.”
- “We let service users have a say in their support.”
It sounds reasonable. But read it again: it implies permission rather than partnership. You’re still in control. They’re only included if you allow it.
🔄 Flip the Dynamic
Try replacing “let” with words that centre the person’s rights and agency:
- “People choose their activities.”
- “Each person is supported to make their own decisions.”
- “We co-design support with the individual from day one.”
Now you’re not just allowing — you’re enabling, supporting, empowering.
🎯 Why It Matters to Commissioners
This isn’t just semantics. Commissioners read your tender with safeguarding, empowerment, and dignity in mind. Words like “let” suggest outdated power dynamics — even if your practice is strong.
In a tender, your language is your evidence.
🛠 Other Words That Weaken Impact
Watch for:
- “Try to…” (uncertain)
- “Aim to…” (non-committal)
- “Hope to…” (wishful)
Replace them with concrete, active language: “We do,” “We provide,” “We deliver.”
📌 Final Thought
Commissioners are trained to read between the lines. Every word tells them something about your values and your culture. Make sure you’re saying what you mean — and meaning what you say.
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🚀 Ready to Win Your Next Bid?
Chat on WhatsApp or email Mike.Harrison@impact-guru.co.uk
Updated for Procurement Act 2023 • CQC-aligned • BASE-aligned (where relevant)