It’s Not “Challenging Behaviour” — It’s a Message

We still hear the phrase “challenging behaviour” far too often. But in PBS, we avoid this label — because it defines the person by the behaviour, not the cause behind it.


🗣️ Behaviour Is Expression, Not a Problem

In many cases, behaviour labelled as “challenging” is:

  • Someone trying to escape a distressing environment
  • A way to ask for help when words aren’t available
  • Learned through reinforcement over time

If we stop judging the behaviour and start interpreting it, we can support people more effectively — and respectfully.


🚫 The Risk of Labelling

When you label someone, even unconsciously, it can lead to:

  • Reduced expectations of the person
  • Overuse of restrictive responses
  • Loss of focus on the person’s strengths and preferences

PBS shifts the question from “How do we control this?” to “How do we understand and support this person better?”


📄 What to Show in Tenders

Commissioners want reassurance that you:

  • Recognise behaviour as communication
  • Train staff to avoid labels and assumptions
  • Develop support plans that address root causes

This kind of insight shows you truly understand PBS — and the people you support.


Written by Mike Harrison, Founder of Impact Guru Ltd — specialists in bid writing and strategy for social care providers

Visit impact-guru.co.uk to browse downloadable strategies, method statements, or get in touch about tender support.

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