If You Don’t Believe in Your Own Tender, Why Should They?
Too many providers write tenders like they’re apologising for existing.
They hedge their answers, pad everything with jargon, or dilute bold ideas until nothing stands out. But if you don’t believe in your own service — your people, your values, your approach — then why should a commissioner?
💡 Quiet Confidence Beats Loud Claims
Commissioners aren’t looking for arrogance — but they are looking for belief. They want to see that you know:
- What makes your service different
- Why your model works for this client group
- How your team lives your values, not just recites them
Too often, services water down their strengths for fear of sounding boastful. But clarity isn’t arrogance — it’s professionalism.
🛑 What Undermines Your Tender?
Watch out for these common patterns that signal doubt rather than strength:
- “Where possible, we will try to…”
- “We hope to support individuals by…”
- “We aim to provide high quality care…”
This kind of language sounds uncertain. Instead, say what you do, not what you hope to do.
✅ Replace Tentative Phrasing With Certainty
Say this:
- “Our team delivers consistent outcomes by…”
- “Each support plan is built in partnership with…”
- “We embed dignity and independence by…”
Strong statements show you know your impact — and you can back it up with real examples.
🎯 Your Mindset Shapes the Response
Every sentence in a tender carries your mindset. If you write like you're on the back foot, it shows. If you write like a trusted partner — not a desperate bidder — you stand out.
You don’t need to shout. But you do need to speak with calm, assured conviction.
📌 Final Thought
Commissioners aren’t just buying your service — they’re buying your belief in it.
Make sure your bid reflects that.
💼 Rapid Support Products (fast turnaround options)
- ⚡ 48-Hour Tender Triage
- 🆘 Bid Rescue Session – 60 minutes
- ✍️ Score Booster – Tender Answer Rewrite
- 🧩 Tender Answer Blueprint
- 📝 Tender Proofreading & Light Editing
- 🔍 Pre-Tender Readiness Audit
- 📁 Tender Document Review
🚀 Need a Bid Writing Quote?
If you’re exploring support for an upcoming tender or framework, request a quick, no-obligation quote. I’ll review your documents and respond with:
- A clear scope of work
- Estimated days required
- A fixed fee quote
- Any risks, considerations or quick wins
🔁 Prefer Flexible Monthly Support?
If you regularly handle tenders, frameworks or call-offs, a Monthly Bid Support Retainer may be a better fit.
- Guaranteed hours each month (1, 2, 4 or 8 days)
- Discounted day rates vs ad-hoc consultancy
- Use time flexibly across bids, triage, library updates, renewals
- One-month rollover (fair-use rules applied)
- Cancel anytime before next billing date
🚀 Ready to Win Your Next Bid?
Chat on WhatsApp or email Mike.Harrison@impact-guru.co.uk
Updated for Procurement Act 2023 • CQC-aligned • BASE-aligned (where relevant)