How to Showcase Your Service Effectively in Tenders Without Overclaiming

🔍 Why This Matters

Commissioners want to see confidence, not exaggeration. Overclaiming — promising things you can’t realistically deliver — can undermine trust, credibility, and your tender score. Strong submissions showcase your strengths honestly and align them to the specification.


📋 How to Showcase Your Service Effectively

  • Be specific about your approach, processes, and outcomes
  • Use real examples to demonstrate impact and quality
  • Reference your governance, audits, and quality assurance measures
  • Align your strengths to the commissioner’s priorities and demographic
  • Avoid sweeping statements you can’t evidence (“always,” “never,” “best in the sector”)

💡 Examples of Good Practice

Instead of claiming you deliver “outstanding care,” describe your supervision processes, quality checks, and outcomes that support this claim. Focus on practical evidence commissioners can trust.


💼 Rapid Support Products (fast turnaround options)


🚀 Need a Bid Writing Quote?

If you’re exploring support for an upcoming tender or framework, request a quick, no-obligation quote. I’ll review your documents and respond with:

  • A clear scope of work
  • Estimated days required
  • A fixed fee quote
  • Any risks, considerations or quick wins
📄 Request a Bid Writing Quote →

🔁 Prefer Flexible Monthly Support?

If you regularly handle tenders, frameworks or call-offs, a Monthly Bid Support Retainer may be a better fit.

  • Guaranteed hours each month (1, 2, 4 or 8 days)
  • Discounted day rates vs ad-hoc consultancy
  • Use time flexibly across bids, triage, library updates, renewals
  • One-month rollover (fair-use rules applied)
  • Cancel anytime before next billing date
Explore Monthly Retainers →

🚀 Ready to Win Your Next Bid?

Chat on WhatsApp or email Mike.Harrison@impact-guru.co.uk

Updated for Procurement Act 2023 • CQC-aligned • BASE-aligned (where relevant)


Written by Impact Guru, editorial oversight by Mike Harrison, Founder of Impact Guru Ltd — bringing extensive experience in health and social care tenders, commissioning and strategy.

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