How to Present KPIs and Metrics in Social Care Tender Responses

Commissioners increasingly expect bidders to back up their claims with measurable data. Key Performance Indicators (KPIs) and metrics can show not only that your service is effective but that you are actively monitoring and improving performance.


πŸ“Š Why KPIs Matter in Tenders

KPIs offer tangible proof that your service delivers quality, safety, and positive outcomes. They demonstrate accountability, focus, and a commitment to continuous improvement β€” all factors evaluators are looking for.

Examples might include:

  • 95% staff retention rate
  • 90% positive feedback from people supported
  • Zero safeguarding incidents in the past 12 months
  • 100% compliance in medication audits

βœ… How to Present KPIs Effectively

  • Be Specific: Include recent, relevant data that is meaningful to the contract in question.
  • Use Comparisons: If possible, show trends over time or benchmarks against industry standards.
  • Connect to Outcomes: Link your KPIs to the service outcomes commissioners care about β€” safety, quality, and person-centred care.
  • Visuals Help: Simple tables or bullet points make metrics easier to digest than dense paragraphs.

🚫 Common Mistakes to Avoid

  • Vague phrases like β€œwe monitor performance” without specifics
  • Outdated data that undermines credibility
  • Overclaiming without robust evidence to back it up

Remember: credible, concise KPIs can lift your score significantly if used well.


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Updated for Procurement Act 2023 β€’ CQC-aligned β€’ BASE-aligned (where relevant)


Written by Impact Guru, editorial oversight by Mike Harrison, Founder of Impact Guru Ltd β€” bringing extensive experience in health and social care tenders, commissioning and strategy.

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