How to Evidence Quality in Domiciliary Care Tender Responses

When tendering for home care or domiciliary care contracts, “quality” is often weighted heavily in the scoring. But it’s not enough to simply state that your service is ‘high quality’. Commissioners want proof — evidence that you deliver safe, effective, and person-centred care consistently, backed by measurable outcomes.


📊 1. Use Clear, Quantifiable Evidence

Replace vague statements with concrete data. For example:

  • 98% of service users rated us “very satisfied” in our 2024 annual survey
  • No upheld safeguarding incidents in the past 12 months
  • Average visit punctuality rate of 97%

🗣 2. Include Real Stories and Testimonials

Commissioners value authentic voices from the people you support. Short case studies, anonymised for confidentiality, can bring your service to life. Use quotes from service users, family members, or staff that directly reference the outcomes achieved.


🧩 3. Show How Quality Is Monitored

Describe the systems you have in place to maintain and improve quality, such as:

  • Regular spot checks and service audits
  • Supervision and appraisal processes linked to quality targets
  • Monthly KPI reviews with corrective action tracking

📈 4. Link Quality to Continuous Improvement

Quality isn’t static. Show how you learn from incidents, complaints, and feedback — and turn that learning into better outcomes. For example, implementing new training modules, adjusting care plans, or investing in assistive technology.


🔗 5. Tie It Back to Tender Requirements

Every claim you make should relate back to the commissioner’s specification. If the tender highlights dignity, independence, or timely care, your evidence should directly address those points.


Strong quality evidence can be the deciding factor in close competitions. As a bid writer for domiciliary care and bid writer for home care, I help providers turn day-to-day quality practice into high-scoring tender responses that win contracts.


    Written by Mike Harrison, Founder of Impact Guru Ltd — specialists in bid writing and strategy for social care providers

    Visit impact-guru.co.uk to browse downloadable strategies, method statements, or get in touch about tender support.

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