How to Evaluate Competitors in Social Care Tendering

🎯 Why Competitor Evaluation Matters

In social care tendering, understanding your competitors helps you sharpen your offer, differentiate your service, and identify gaps in the market where you can position yourself more effectively. Competitor insight isn’t about copying β€” it’s about recognising strengths, weaknesses, and opportunities to improve your own submissions.


βœ… How to Evaluate Competitors Effectively

  • Review Published Awards β€” Search local authority contract portals for awarded tenders to see who is winning, where, and for what services.
  • Analyse CQC Reports β€” Review competitor inspection outcomes to understand quality ratings, areas of strength, and any challenges they may face.
  • Monitor Marketing & Websites β€” See how competitors describe their services, specialisms, and innovations. Look for gaps you can fill or differentiators you can highlight.
  • Review Social Value Commitments β€” Check how others articulate social value in awards or bids. This helps shape your own stronger, more specific offers.
  • Gather Local Intelligence β€” Use networking, forums, and partnerships to understand competitor reputation, partnerships, and commissioner relationships.

πŸ’‘ Using Insights to Strengthen Your Bid

  • Focus on your own unique strengths
  • Highlight what you do better or differently
  • Avoid generic claims β€” show evidence where competitors may not
  • Use competitor weaknesses to shape your offer positively

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Updated for Procurement Act 2023 β€’ CQC-aligned β€’ BASE-aligned (where relevant)


Written by Impact Guru, editorial oversight by Mike Harrison, Founder of Impact Guru Ltd β€” bringing extensive experience in health and social care tenders, commissioning and strategy.

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