How to Answer “Understanding the Service” in a Domiciliary Care Tender

The “Understanding the Service” question is where commissioners test whether you truly grasp what they’re buying — and whether you can deliver it in their local context. This isn’t the place for generic statements. A strong answer can set the tone for your whole submission.


📍 Show Local Insight

Go beyond describing domiciliary care in general terms. Include:

  • Key demographics and needs in the commissioning area
  • Known challenges such as rural travel, hospital discharge pressures, or workforce shortages
  • Opportunities to add value, like community partnerships or technology use

🛠 Link Needs to Solutions

Once you’ve shown you understand local challenges, explain exactly how your service meets them. Be specific about:

  • Recruitment and retention approaches tailored to the area
  • Flexible scheduling to meet variable demand
  • Collaboration with local health and social care partners

📊 Use Evidence and Examples

Commissioners respond well to proof. Strengthen your answer by including:

  • Case studies from similar contracts
  • Performance data and KPIs from past delivery
  • Quotes from service users or partners in similar settings

🧍 Keep It Service-User Focused

Even though this question is about your understanding, frame your answer around outcomes for the people you support — independence, wellbeing, and safety.


Written by Mike Harrison, Founder of Impact Guru Ltd — specialists in bid writing and strategy for social care providers

Visit impact-guru.co.uk to browse downloadable strategies, method statements, or get in touch about tender support.

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