Common Pitfalls in Domiciliary Care Bids (That a Bid Writer Helps You Avoid)


Too many strong providers lose domiciliary care tenders because of writing mistakes, not service quality. The solution? Working with a domiciliary care bid writer who knows where providers slip up — and how to fix it before your submission is scored.


1) Vague safeguarding answers

Commissioners want process, accountability, and outcomes. Weak bids often describe safeguarding in general terms (“we keep people safe”) without:

  • Clear referral pathways
  • How staff are trained, supervised, and monitored
  • Examples of incidents and lessons learned

A bid writer ensures safeguarding responses are concrete, auditable, and aligned to Making Safeguarding Personal.


2) Weak workforce plans

Staffing continuity is the #1 commissioner risk. Bids that simply state “we recruit locally” or “we retain staff through training” rarely score well. What assessors need is:

  • Evidence of recruitment pipelines
  • Retention metrics (e.g., turnover %, length of service)
  • Supervision, appraisal, and career pathways

This level of detail reassures commissioners that workforce risk is under control.


3) Overclaiming capacity

Some providers fall into the trap of promising “we can scale rapidly” without showing how. Commissioners see through this. A stronger approach is to link to:

  • Bank staff or partnership agreements
  • Past mobilisation examples with timeframes
  • Governance oversight of workforce surge capacity

Real examples beat generic statements every time.


4) Lack of outcome evidence

Commissioners aren’t buying hours of care — they’re buying outcomes. Bids that stop at describing activity (“we provide personal care”) miss the chance to show impact. Strong bids include:

  • Reablement outcomes (e.g., % of clients regaining independence)
  • Hospital admission avoidance data
  • Service user or family testimonials

Don’t just say what you do — prove the difference it makes.


5) Poor structure and formatting

Even a strong service model can lose marks if the answer is unstructured. Commissioners score against criteria, so your response must mirror their headings, use sub-sections, and highlight key evidence. A professional tender proofreading service can help polish and format responses for maximum clarity.


Takeaway

The difference between a mid-table and a top-scoring submission is often down to avoiding these pitfalls. A domiciliary care bid writer helps you stay precise, evidence-driven, and aligned with commissioner scoring — so your service stands out for the right reasons.


Written by Mike Harrison, Founder of Impact Guru Ltd — specialists in bid writing, strategy and developing specialist tools to support social care providers to prioritise workflow, win and retain more contracts.

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