Co-Production with Families, Carers and Advocates in Adult Social Care

Co-production in adult social care frequently involves more than the individual alone. Families, informal carers and advocates often play a vital role in expressing views, supporting decision-making and sustaining outcomes. Providers must navigate these relationships carefully to ensure involvement enhances, rather than overrides, individual choice and control.

Commissioners and regulators increasingly scrutinise how providers balance inclusive engagement with respect for consent, capacity and autonomy.

This is closely linked to effective involvement of family and advocates and sensitivity to cultural and identity needs within co-produced approaches.

Clarifying Roles and Consent

Providers must clearly establish who is involved, in what capacity and with whose consent. This is particularly important where family views differ from the individual’s expressed wishes.

Operational Examples from Practice

Example one: supported decision-making. A provider worked with an individual and their advocate to ensure information was presented accessibly, enabling the person to make their own informed choices.

Example two: family-inclusive reviews. Review meetings were structured to hear family perspectives while prioritising the individual’s voice and recorded preferences.

Example three: managing disagreement. Where families expressed safeguarding concerns, providers facilitated mediation and risk assessment rather than defaulting to restrictive decisions.

Safeguarding and Boundaries

Safeguarding processes must recognise that family involvement can sometimes introduce risk as well as protection. Providers should evidence how concerns are addressed without excluding individuals from decision-making.

Commissioner Expectations

Commissioners expect providers to demonstrate inclusive engagement, particularly for individuals with communication needs or fluctuating capacity. Evidence should show how involvement improves outcomes.

Regulatory Scrutiny

Inspectors assess whether individuals feel listened to and respected, even when others are involved. Providers must evidence consent, advocacy access and transparent decision-making.

Governance and Oversight

Clear policies, staff training and escalation routes support consistent practice when navigating complex family dynamics.

Why This Matters

When managed well, family and advocate involvement strengthens co-production, builds trust and sustains outcomes. Poorly managed involvement increases conflict, risk and regulatory challenge.


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Written by Impact Guru, editorial oversight by Mike Harrison, Founder of Impact Guru Ltd β€” bringing extensive experience in health and social care tenders, commissioning and strategy.

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