Bid Writing for Home Care Providers: 5 Proven Success Strategies

Winning home care tenders is competitive, and simply ticking boxes won’t secure top marks. Commissioners want to see evidence that you deliver high-quality, reliable services that make a measurable difference to people’s lives. Here are five proven strategies to help your bid stand out and boost your chances of success.

1️⃣ Understand the Specification — and the Story Behind It

Read beyond the requirements. Specifications often reflect recent challenges or priorities in the commissioning area — such as reducing hospital readmissions, improving continuity of care, or supporting carers. Address these underlying drivers in your answers.

2️⃣ Show, Don’t Tell

Avoid vague statements like “We provide person-centred care.” Instead, use specific examples: “In the last 12 months, 96% of our service users achieved their personal care goals within agreed timeframes, monitored through monthly reviews.”

3️⃣ Highlight Your Staffing Continuity Plan

Continuity is a critical success factor in domiciliary care. Detail how you minimise missed visits, manage sickness cover, and retain experienced staff. This can significantly boost your quality scores.

4️⃣ Evidence Outcomes with Data and Testimonials

Back up your claims with measurable data and real feedback from service users or families. Blend quantitative (KPIs, audit results) and qualitative (stories, compliments) evidence for impact.

5️⃣ Align with Local and National Priorities

Show how your service model supports priorities such as integration with health services, digital care planning, or reducing inequalities. Linking to the NHS Long Term Plan or local strategies demonstrates awareness and alignment.