Behaviour Is Communication: Understanding the ‘Why’ in PBS

Behaviour doesn’t happen in a vacuum. And it doesn’t mean someone is “non-compliant” or “difficult”. In Positive Behaviour Support (PBS), we learn to ask: what is this behaviour trying to tell us?


🧠 The Behaviour = Communication Principle

In PBS, we assume that all behaviour has meaning. It may be:

  • A response to unmet needs
  • Triggered by environmental stressors
  • A learned strategy that once worked

Once you change your lens, your questions change — from “How do we stop this?” to “What’s going on beneath this?”


🔍 Look for Patterns, Not Incidents

Behaviour becomes clearer when we track and reflect:

  • What happened just before the behaviour (antecedents)?
  • What was the person trying to achieve or avoid?
  • How did others respond — and did that reinforce the behaviour?

Understanding these ABCs (Antecedent, Behaviour, Consequence) helps us avoid superficial fixes and create real change.


🧭 Why This Matters in Tenders

Commissioners don’t just want to see that you have PBS training. They want to see how your team uses behavioural insight to:

  • Prevent distress through early intervention
  • Tailor support to individual needs and triggers
  • Avoid restrictive or reactive practices

When you understand the ‘why’, you deliver safer, more person-centred care.


Written by Mike Harrison, Founder of Impact Guru Ltd — specialists in bid writing and strategy for social care providers

Visit impact-guru.co.uk to browse downloadable strategies, method statements, or get in touch about tender support.

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