Impact Guru & Impact Insights Platform Statistics

Impact Guru UK and Impact Insights USA provide open-access professional knowledge across social care, disability services, ageing, long-term care, health systems, governance and quality improvement. This page presents platform scale, audience development and search discovery statistics for prospective sponsors and collaborators.

Last updated: 10 November 2026

Current Platform Scale

Figures reflect the latest recorded November reporting snapshot. The UK published article count updates automatically from its Shopify sitemaps. The USA article count is the latest manually recorded figure. The combined article count recalculates automatically. Other figures are not live analytics.

Global Platform Audience

Worldwide readership is shown alongside active users from the two principal markets: the UK and USA.

The two platforms recorded 6,054 combined global active-user counts, including 1,724 UK and USA active-user counts. Impact Guru recorded 546 UK and 537 USA active users; Impact Insights recorded 587 USA and 54 UK active users. Combined totals are not deduplicated across websites.

Reporting periods: Impact Guru UK: 2–31 October 2026. Impact Insights USA: 1–30 October 2026 (GA4 mobile snapshot). A separate 1–31 October desktop comparison recorded 593 USA active users on Impact Insights.

Audience & Discovery Trends

These six charts track domestic and cross-border readership, organic search discovery and returning users from August to October 2026. November will be added after the complete reporting month.

Blue represents Impact Guru UK; orange represents Impact Insights USA. Each chart has its own vertical scale. Figures are directional monthly comparisons and may use slightly different reporting windows. The mixed-measure Copilot series is excluded from the charts.

Monthly Audience & Discovery Record

The tables preserve monthly figures, percentage changes and additional search and AI referral measures. They also provide the source data for the six trend charts above.

Impact Guru UK

Audience & Discovery

On mobile, scroll horizontally to view all measures.

Search & AI Traffic Detail

On mobile, scroll horizontally to view all measures.

October UK source note: Yahoo 29 represents sessions from uk.search.yahoo.com / referral for 4–31 October. Copilot 11 represents active users attributed to copilot.com / ai-assistant in a GA4 first-user-source report. *The Copilot percentage compares recorded numerical values, not confirmed like-for-like sessions. Google and Bing use the previously recorded October GA4 snapshot.

Impact Insights USA

Audience & Discovery

On mobile, scroll horizontally to view all measures.

Search & AI Traffic Detail

On mobile, scroll horizontally to view all measures.

October USA source note: Google 366, Bing 236 and Yahoo 49 represent worldwide sessions for 1–31 October. Copilot 10 represents worldwide active users attributed to copilot.com / ai-assistant. *The Copilot percentage compares recorded numerical values, not confirmed like-for-like sessions. USA audience and acquisition figures use the 1–30 October mobile GA4 snapshot; Google clicks use the latest 28-day Search Console report.

Data Sources & Reporting Notes

Platform scale: Published article counts reflect Shopify content libraries. The UK article count is checked automatically against its public Shopify sitemaps, with the last recorded figure retained if a request fails. The USA article count is updated manually. Google-indexed pages come from Search Console and may change as Google processes content.

Audience measures: GA4 provides active users, returning users, acquisition and session data. Global Active Users covers worldwide readership. UK + USA Active Users represents the two principal country audiences within each platform and is already included in the global figure. Combined platform totals are not deduplicated because individuals may visit both websites.

Search measures: Google Clicks are 28-day Search Console clicks, while Google and Bing Organic Sessions are GA4 sessions. Organic Search Users and AI Assist Users are GA4 first-user acquisition measures. These metrics describe different activities and must not be added together.

AI and referral attribution: Yahoo may appear as organic search or referral traffic. Copilot figures may represent sessions or active users depending on the original GA4 report. AI referral attribution remains imperfect, and mixed measures should not be treated as directly comparable.

Reporting limitations: Monthly figures use recorded snapshots that may have slightly different date ranges. Global traffic can fluctuate, including unusual or potentially automated activity. Domestic readership, returning users and identifiable search discovery therefore provide useful complementary measures. All figures are directional indicators, not guarantees of future reach, enquiries or commercial outcomes.

Search, AI Discovery & Returning Readership

October 2026 showed continued organic search development across both platforms.

Impact Guru UK: Organic Search new users reached 707, up 11.51% against the preceding GA4 comparison period. Organic Search sessions reached 1,123, up 20.36%. Returning users increased to 173, while UK active users reached 546.

Impact Insights USA: Organic Search new users reached 451, with 738 Organic Search sessions, up 17.14% against GA4's previous comparison period. Returning users increased to 111 and USA active users reached 587.

These improvements occurred despite fluctuations in worldwide readership, illustrating why search discovery, domestic audiences and returning users are monitored alongside global totals.

An International Knowledge Ecosystem

Impact Guru UK and Impact Insights USA combine domestic specialist coverage with Country Knowledge Hubs examining ageing, long-term care, disability support, community services and health and care systems internationally. Further expansion is increasingly guided by search visibility and demonstrated readership rather than geographic coverage alone.

Commercial Transparency

These statistics provide prospective sponsors and collaborators with a transparent record of content scale, audience development and search discovery. Historical figures are retained, reporting limitations are disclosed, and no audience measure is presented as a guarantee of commercial results.

Explore Sponsorship Opportunities

Organisations can support specialist, geographic and platform-wide knowledge development while editorial independence remains with Impact Guru and Impact Insights.

Sponsorship Opportunities Overview
Explore sponsorship routes across both platforms.

Knowledge Hub Category Sponsorship
Exclusive association with a specialist Knowledge Hub category.

Country Knowledge Hub Sponsorship
Sponsorship of an individual Country Knowledge Hub.

International Knowledge Hub Sponsorship
Positioning across the international Country Knowledge Hub network.

Individual Professional Resource Sponsorship
Focused association with a practical Professional Resource.

Professional Resources Hub Sponsorship
Association with the wider Professional Resources collection.

UK Adult Social Care Tender Pipeline Sponsorship
Exclusive sponsorship of the adult social care procurement pipeline.