How to Align Your Social Care Tender Responses with the NHS Social Value Playbook

πŸ“ How to Align Your Social Care Tender Responses with the NHS Social Value Playbook


πŸ“‹ Why Alignment Matters

With the NHS Social Value Playbook 2025 now in place, social care providers can’t afford to treat social value as an afterthought in tenders. Clear alignment with the Playbook’s expectations is crucial to scoring well and securing contracts.


πŸ’‘ Key Areas to Focus On

  • Net Zero Commitments β€” Provide credible, proportionate actions linked to emissions reduction.
  • Local Employment β€” Showcase how you recruit locally and support workforce development.
  • Reducing Health Inequalities β€” Demonstrate how your service supports access, inclusion, and better outcomes.
  • Partnerships with VCSE β€” Evidence collaboration with voluntary and community sector organisations.
  • Staff Wellbeing β€” Detail initiatives that improve recruitment, retention, and wellbeing.

βœ… Structuring Your Response

  • Use the Playbook’s headings where possible to mirror commissioner expectations.
  • Be specific and measurable β€” avoid vague promises.
  • Align your examples with local ICS priorities and NHS Long Term Plan objectives.
  • Provide evidence of ongoing monitoring and delivery, not just intentions.

πŸ“₯ Bid Writing Support from Impact Guru

If you'd like help strengthening your tender responses to align with the NHS Playbook, visit our Bid Writing for Social Care Providers page to see how we can support you.


Written by Mike Harrison, Founder of Impact Guru Ltd β€” specialists in bid writing and strategy for social care providers.
Visit impact-guru.co.uk to browse downloadable strategies, method statements, or get in touch about tender support.

Written by Mike Harrison, Founder of Impact Guru Ltd β€” specialists in bid writing, strategy and developing specialist tools to support social care providers to prioritise workflow, win and retain more contracts.

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