Avoiding Common Digital Innovation Pitfalls in Tender Submissions

Digital innovation is a common area where tenders lose marks unnecessarily. Overstated claims, vague descriptions or poorly integrated technology narratives can undermine otherwise strong submissions.

These issues often overlap with common tender mistakes and tender proofreading and editing, where clarity and credibility are critical.

Overclaiming Digital Capability

Commissioners are increasingly familiar with digital systems and are quick to spot exaggerated claims. High-scoring tenders avoid buzzwords and focus on what is actually in use.

Operational Example: Unsupported Innovation Claims

A provider lost marks after claiming advanced analytics without explaining how data was collected or used. A revised submission that described simple, effective dashboards scored significantly higher.

Lack of Operational Detail

Digital sections often fail when they do not explain day-to-day use. Commissioners want to understand how staff interact with systems, not just what platforms exist.

Ignoring Governance and Oversight

Technology without governance raises red flags. Strong bids explain who oversees systems, how issues are escalated and how learning is embedded.

Failure to Address Risk

Omitting digital risk considerations can undermine confidence. High-quality tenders include contingency planning and resilience measures.

Disconnected Digital Narratives

Digital innovation should align with service models, quality frameworks and workforce planning. Disconnected narratives suggest poor integration.

Key Takeaway for Providers

Credible, operationally grounded digital evidence consistently outperforms ambitious but unsupported innovation claims.


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Written by Impact Guru, editorial oversight by Mike Harrison, Founder of Impact Guru Ltd β€” bringing extensive experience in health and social care tenders, commissioning and strategy.

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