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    Impact Guru

    Impact Guru Social Care Knowledge Hub — Category Sponsor (Digital & Innovation)

    Impact Guru Social Care Knowledge Hub — Category Sponsor (Digital & Innovation)

    £5,000.00 GBP
    £5,000.00 GBP
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    Founder sponsor pricing: This annual category sponsorship provides visible acknowledgement within the Digital & Innovation section of the UK Impact Guru Knowledge Hub — an independent, evidence-led knowledge platform used by practitioners, commissioners and decision-makers across UK social care.

    Category acknowledgements appear within the main Knowledge Hub index, which is regularly used and scrolled by practitioners navigating across multiple service areas as part of live service delivery, assurance and system working activity. Category sponsorship therefore functions as persistent professional visibility rather than campaign-based promotion.

    This is a single, exclusive sponsorship position for this category. Once secured, the position may not become available again for a prolonged period, or at all, depending on renewal decisions and long-term partnerships.

    Illustrative placement shown here of how category sponsorship appears for the full annual term:

    💡 Digital & Innovation 

    Sponsored by Impact Insights — evidence-led insights on social care, commissioning and service delivery.

    Category Context

    The Digital & Innovation section of the Knowledge Hub focuses on the practical application of technology across social care and community services, including operational delivery, commissioning expectations, quality, governance and outcomes.

    Content is written for practitioners and system partners rather than the general public, supporting day-to-day delivery, inspection readiness and commissioning engagement.

    Audience and Reach

    The UK Impact Guru Knowledge Hub is designed as a practitioner reference resource, not a marketing platform, and is therefore used differently from typical sector websites.

    Readers of the Digital & Innovation section typically include:

    • Commissioners and ICB system partners
    • Registered Managers and service leads
    • Provider executives and governance teams
    • Digital, transformation and innovation leads
    • Bid and tender teams working within regulated care services
    • Families and people with lived experience

    The Impact Guru Social Care Knowledge Hub supports a focused UK professional audience, with c. 225 UK-based active users engaging each month. UK usage is growing strongly month-on-month (+120% vs previous period, GA4), with average UK session durations exceeding 3.5 minutes.

    Alongside this, the platform now attracts over 2,300 active users globally per month (rolling 30-day period, GA4), reinforcing its growing authority within the wider social care and health systems landscape.

    Active users represents repeat and returning users who regularly engage with Knowledge Hub content as part of their ongoing work. Approximately one quarter of monthly users return to the Knowledge Hub on a weekly basis, reflecting task-led, repeat usage rather than one-off browsing.

    Professional knowledge platforms serving specialist B2B audiences typically demonstrate lower absolute user volumes but significantly higher engagement depth, reflecting task-led, reference-based usage rather than casual browsing. The Impact Guru Social Care Knowledge Hub aligns with this pattern, supporting a focused UK practitioner and commissioning audience with strong repeat engagement and average session times exceeding three minutes. This usage profile is consistent with governance-, assurance- and decision-support resources where users return repeatedly for specific operational and decision-making needs rather than high-frequency consumer traffic.

    The UK Impact Guru Knowledge Hub currently contains circa 3,600 long-form practitioner articles, including circa 310 articles within the Digital & Innovation section alone.

    Tenders now require digital resilience evidence, not generic cyber claims. This article explains what to show, how to structure it, and meet CQC expectations.

    Content depth reflects sustained, long-term development rather than short-term publishing volume or campaign-led output.

    Usage is predominantly direct and repeat-led, reflecting professional users returning to bookmarked content and specialist workforce topic areas as part of routine delivery, governance and assurance activity.

    (Data last updated: 12 Feb 2026)

    Knowledge Hub Design & Usability

    The Impact Guru Knowledge Hub has been designed specifically for rapid, task-led use by professionals working within live service, commissioning and governance environments.

    Content is organised through clear alphabetical headings, with each main service area supported by a structured topical index covering substantial operational, regulatory and delivery themes. This allows users to move quickly between related subjects without navigating away from the main Hub.

    In addition to structured browsing, the Knowledge Hub includes a dedicated search facility, quick-link navigation and multiple return-to-top anchors throughout the Hub. These features enable users to locate specific guidance efficiently and to move repeatedly between sections as part of live decision-making, quality assurance, inspection preparation and workforce oversight activity.

    The Knowledge Hub is fully optimised for both mobile and desktop use, recognising that a significant proportion of users access content while working in the community, across multiple locations, or alongside live service delivery. Navigation, formatting and layout are designed to remain clear and usable on smaller screens without loss of functionality or readability.

    The platform is intentionally lightweight, prioritising fast load times, clarity and accessibility. The Knowledge Hub avoids image-heavy layouts in favour of clean text, structured navigation and simple visual markers, supporting rapid access, reliable performance on variable connections, and effective search engine indexing.

    What Category Sponsorship Includes

    • Acknowledgement displayed on the Digital & Innovation category page, directly beneath the main heading (as shown above)
    • Short descriptive strapline (agreed at onboarding, example above)
    • Single outbound link to the sponsor’s website, per example

    Sponsor recognition appears only at category level and does not appear within individual articles.

    Ongoing Platform Growth & Transparency

    The Knowledge Hub is expanded on an ongoing basis, with new articles added regularly across all categories to strengthen depth, relevance, and long-term search visibility.

    To support transparency and confidence, sponsors receive a short quarterly update summarising:

    • 30-day total users
    • 30-day active users
    • Total number of published Knowledge Hub articles

    Editorial Independence

    All Knowledge Hub content is written independently.

    Category sponsorship does not provide editorial input, influence over topic selection, or control over published opinions. Sponsorship does not imply endorsement of services or products.

    Exclusivity, Term and Payment

    • One sponsor per category only
    • Annual sponsorship term
    • Paid in advance

    Due to the exclusive nature of category sponsorship, availability should be viewed as limited.

    Founder sponsorship reflects early positioning within the Knowledge Hub and will not be available once categories are fully established.

    Suitability and Approval

    All sponsorships are subject to suitability review.

    Organisations must demonstrate alignment with the Hub’s purpose, audience and values. The Hub reserves the right to decline or discontinue sponsorship where alignment is not maintained.

    Data Verification 

    Audience data and usage metrics are generated using Google Analytics (GA4). Traffic, engagement and event data can be evidenced through GA4 reporting, with screenshots or extracts available on request to support governance review, internal assurance or approval processes.

    For payment queries or data verification enquiries, please contact:

    sponsorship@impact-guru.co.uk

    Other Category Sponsorships

    The Knowledge Hub offers a limited number of category-level sponsorships, each exclusive to a single organisation and aligned to a specific operational or regulatory theme.

    Live Sponsorship Categories

    Main Hub Sponsorship

    Availability varies by category and is subject to suitability review and renewal status.

    View full details