How to Win a Home Care Tender Without a Perfect CQC Rating

Don’t have a perfect CQC position? You can still win a domiciliary (home) care tender. Commissioners aren’t only buying your past—they’re buying your current safety, credible governance, and forward plan.


🎯 Shift the narrative: from rating to reassurance

Lead with what’s safe and working now. Acknowledge your CQC context briefly, then move fast to reassurance:

  • Today’s safety controls: supervision cadence, spot checks, MAR audits, incident learning loops.
  • People’s outcomes: goal progress, reablement success, fewer missed visits, positive feedback.
  • Independent assurance: external audits, commissioner compliments, clinical oversight where relevant.

🛠️ Own the gap—and show your fix

If a report flagged gaps, show the close. Translate every issue into an action you’ve taken and the impact:

  • Issue: Inconsistent record quality → Action: new templates + coaching → Impact: 96% file compliance (last 3 audits).
  • Issue: Late calls clustered at weekends → Action: rota redesign + escalation → Impact: late visits down 63% in 8 weeks.

Use a simple “Issue → Action → Evidence → Result” table wherever the word count allows.


🔒 Governance that calms risk

Make your governance practical and visible:

  • Data rhythm: weekly KPI pack (on‑time visits, call duration variance, medication exceptions).
  • Accountability: named clinical/quality lead, monthly quality board, rapid corrective actions.
  • Learning culture: after‑action reviews; themes feed into supervision, toolbox talks, and refreshers.

👥 Person‑centred support—proved, not stated

Show, don’t tell. Use two short case vignettes that demonstrate dignity, voice/choice, and continuity. Anchor them with data (missed visits, response times, reablement goals achieved) and quotes from the person/family where you have consent.


📦 Build a “rating‑agnostic” evidence pack

Whether your rating is awaiting review or simply “Good not Outstanding”, include:

  • Last 3 months of audit summaries (medication, visit punctuality, care & support record quality).
  • Training matrix with recency (induction, safeguarding, medication, dementia, end‑of‑life, PBS where relevant).
  • Continuity plan (back‑up workers, escalation, on‑call, digital/phone failsafes).
  • Compliments & complaints themes with what changed as a result.

🧭 Words that win (and words that wobble)

Use: “We recognise… we acted… here’s the impact… here’s how we’ll sustain.”
Avoid: “Due to staffing pressures…” with no fix; or generic claims without numbers.


✍️ Put it together—structure for a tight word count

  1. Current assurance (now): safety controls, KPIs, supervision, escalation.
  2. Improvements (then→now): Issue → Action → Evidence → Result.
  3. People’s outcomes: 2 concise vignettes with measurable change.
  4. Future proof: how you will maintain gains and report to the commissioner.

Written by Mike Harrison, Founder of Impact Guru Ltd — specialists in bid writing and strategy for social care providers

Visit impact-guru.co.uk to browse downloadable strategies, method statements, or get in touch about tender support.

⬅️ Return to Knowledge Hub Index

🔗 Useful Tender Resources

Explore more guides, tools, and services to strengthen your next bid:

✍️ Service support:

🔍 Quality boost:

🎯 Level up:

📦 Toolkits & bundles:

🧭 Browse related articles: